Research says that 97% of text messages are read within 15 minutes of delivery. The platform that we built for our client, helps marketers to harness the power of text messages for marketing and running system controlled campaigns. The platform is built as a CaaS (Communication as a Service) has not only helped in branding products, achieving sales goals and improving Net Promoter Score it also helped in acquiring many donations via the Text-to-Donate Campaigns, which in turn has benefited many lives.